MASSACHUSETTS FILM OFFICE
The Massachusetts Film Office has welcomed over eighty feature filmmakers to the Bay State – including Steven Spielberg, Clint Eastwood, and Martin Scorsese. In July of 2006, the state placed the Film Office along side the Massachusetts Sports Partnership under the Massachusetts Sports and Entertainment Commission umbrella. The MSEC is a private, non-profit organization charged with the responsibility of attracting major sporting and entertainment events to the Commonwealth.
Chameleon DG, in partnership with Activate Sports and Entertainment, took on the challenge of giving the Mass Film Office the innovative creative materials necessary to attract more filmmakers and studios to the state. The first priority was an industry leading website that not only was informational but creative and innovative in its approach to delivering the necessary content. The "MFO magazine" was conceived and developed to create more interaction between the user and site. The visitor can go directly to a desired page, or flip pages just as though they were reading an actual magazine. The content is updated quarterly with new artwork, cover stories, industry news etc making this one of the top film office sites in the nation.
Supporting the website, Chameleon DG also develops a variety of promotions, utilizing multiple mediums for the Mass Film Office. Projects include party invites, dvd packaging, event microsites and advertisements, all designed to promote the MFO nationally and recognize the films shot here in the Bay State. Ads appear in industry leading publications like Billboard, and Pollstar. MFO sponsors local events like Academy Award parties, one specifically to honor and celebrate the critically acclaimed success of The Departed shot here in Massachusetts. Throughout the event, Chameleon DG produced a series of edited, co-branded "Departed & MFO" commercials shown as an alternative to the TV broadcast commercials expanding on the theme for the event.
Chameleon DG takes pride in building successful brand campaigns. The Mass Film Office is now the face of a state voted the #2 best place shoot a film in the United States.
SERVICES PROVIDED:
:: Marketing Strategy and Development
:: Brand & Logo Identity
:: Video Post Production & Editing
:: Sound Design & Editing
:: Motion Graphics & Visual Effects
:: Creative Concepting
:: Powerpoint Presentations
:: Marketing Print Collateral
:: Environmental Signage and Billboards
:: HTML e-Campaigns
:: Online Microsites & Promotions
:: Print Advertising
