CO-BRANDED SPONSORSHIP PROGRAM
LoJack Corporation and Hendrick Motorsports teamed up with Chameleon DG to set forth a co-branded partnership. One of the elements included in the barter program was creating a co-branded hero card that the Hendrick Motorsports team distributed at trade shows, show car appearances and corporate functions.
For this program, Chameleon DG stagegically re-positioned Lojack's Brand to align them selves with the Nascar brand. This successfully created an association for LoJack with NASCAR, whose events alone often attract larger crowds than the Super Bowl, a World Series game, and an NBA Finals game combined. The program was enthusiastically embraced by customers, who inundated LoJack with calls requesting copies of the card, and by the LoJack sales team who distributed the cards to dealers for display.
SERVICES PROVIDED:
:: Brand Stategy & Positioning
:: Creative Concepting
:: Design
